I am a creative first. The brain behind the work is still mine.

Concept, art direction, shoot, edit, copy. Six years running two Dublin brands at the same time — a 370-year-old pub and a coffee company — holding two voices apart, then building the campaigns that sat on top of them and running the media behind those.

What I have learned is the tools. The strategy, the concepts, the brand voice and the judgement about what will land with real people — none of that gets outsourced. So a small brand gets editorial imagery it could never have booked, and a budget stretches further than a traditional shoot ever would.

Isabella Dionisio Santos · Dublin / Remote

How I work

Every campaign starts as one page, before any image exists.

Tension, device, refusals, line, logo-off test. Cheap to argue with at that stage, expensive later.

01 · Tension
The thing the category refuses to admit.
02 · Device
The repeatable way every frame gets built.
03 · Refusals
What the campaign will never do.
04 · Line
One sentence that carries the whole idea.
05 · Logo-off test
Cover the mark and it’s still unmistakably the brand.

What I do

Campaign concepting, art direction, AI production, and the social and brand layer underneath them.

Where I have done it

Dublin hospitality and coffee, a Portuguese clothing label, a boutique shot twice, a venue launch, and a chipper on the Cabra Road.

How I’m measured

Where there was a media budget: calls, reservations, purchases and ROAS — never reach for its own sake. Where there wasn’t, the work is judged on what it earned without paying for it — press, saves, shares, people through the door. Every number on this site came out of Meta Ads Manager or Instagram insights.

Languages & base

English and Portuguese. Dublin and remote — Irish citizen, eligible to work in Ireland, the EU and the UK.

In short

Concept, art direction, shoot, edit, copy. From the idea to the finished frame.

Six years in-house across two brands, then client work for a Portuguese label, a Dublin boutique and a venue launch — plus a self-initiated brand world built from a blank page to prove the range.

Role

Art Director & Social Creative

Base

Dublin / Remote · EN · PT

Contact

isabelladion@hotmail.com