Daily
Briefs

A brief lands in the morning and the idea has to be finished before the day is. No client, no budget, no second draft — a different category every morning, and the method doesn’t change. Four of these won their brief.

Zarfs · won

“Precious is relative.”

A cardboard coffee sleeve laid in tissue inside a jewellery box.

Desks · won

“It’ll outlast the company.”

A stripped-out office at night, one desk still lit. The twelve-year warranty as a joke.

Mobile valeting · won

“Every address is a car wash.”

One water droplet formed as a location pin, so product and map marker become one object.

Photography courses

“Term starts Monday.”

A school tie knotted on as the camera strap. An education, not a hobby class.

Wallpaper

“Roll out the wallpaper.”

A red carpet runs up to a papered wall, so choosing a pattern becomes an entrance.

Chalk · won

“Still the final word.”

Put it where a call is settled by dust off a line, and it becomes the authority.

Why they’re here

Spec work, shown as thinking.

These are public briefs answered in a day, not client campaigns. They are on the site because volume under time pressure is the honest test of whether the method works when there is no budget to hide behind.

01
One brief, one day, one idea. No second draft.
02
A different category every morning — coffee, furniture, chalk, wallpaper.
03
Never presented as client work. The distinction matters.

DailyBriefs