Section two / AI Production
The argument, not the tool list
Campaign imagery and film, built rather than booked — and held consistent across a whole set, not one lucky frame.
Hiring for AI means hiring someone who knows the prompts.
I am a creative first. The concept, the casting, the light, the brand voice and the judgement about what will actually land — none of that gets handed to a model.
Every image in this section is credited to Isabella Dionisio Santos — concept, art direction, casting and production
The four gates
Every piece goes through these in order, and each one is signed off before the next is paid for.
Built and approved empty, before anyone is cast into it.
Face, body and wardrobe locked as fixed references, then held across every frame.
Your real item composited in and matched to the light — not a model’s impression of it.
A family of frames on one grade, not one shot that happened to work.
Non-negotiables
No words inside the image. Type goes on top, in a layout, where it can be changed.
One light source, named. If nobody can say where the light is coming from, it isn’t directed.
The fix is never more clutter. If a frame isn’t working, something comes out.
If it only works once, it failed. A frame that can’t be repeated isn’t a campaign.
Brand worlds built with no client, no brief and no budget — the honest measure of taste, because nothing about them was decided by anyone else.
Self-initiated · ongoing
Each one concepted, cast, art directed and produced end to end. This is an ongoing series rather than a finished set: new worlds get built most weeks, and the ones that earn it come here. It is where the method is argued before a client ever pays for it.
Every campaign below had its imagery produced with AI — concepted, cast, art directed and built by me. They appear under Campaigns too, judged there on what they returned; here they are shown for how they were made. D One 5 and the Daily Briefs are the only work on this site that was not.
KABO · Dublin
A €10 chipper box shot like a campaign, with no shoot and no crew.
Every frame produced with AI
The Hole In The Wall · Dublin
A pub you cannot photograph at Christmas, built instead.
Every frame produced with AI
Dash Café · Dublin
A city-wide dress code, made before a single person wore it.
Every frame produced with AI
De Nene · Portugal
Match the wall to the garment until only the person is left.
31 frames · no shoot, no model, no studio
Velour · self-initiated
A beauty brand invented from a blank page, campaign and all.
Blank page to billboard in a day
zero2onehun · Dublin boutique
I can run the shoot, or replace it — here I did both.
One brand, two methods, one standard
The same method, moving. A world built and lit before anyone is cast into it, a cast held frame to frame, and a cut that has to survive sound.
Short film · 25s · concept, art direction, production & cut
A poolside world that is obviously a set and never pretends otherwise — painted palms, astroturf, inflatable flamingos, two people ignoring each other in perfect period costume. Every element was built, lit and graded before a performance existed.
Directed and produced by Isabella Dionisio Santos
The other end of the same craft. A piece that has to read as a real person talking to a phone, not as a commercial: performance written line by line, delivery and mannerisms matched to who she is, and the product held the way someone actually holds it.
Written, directed and produced by Isabella Dionisio Santos
UGC · 28s · script, performance direction & cut
The stack — tools are the cheap part, but these are the ones I run