Portfolio 2026 · Dublin / Remote · EN · PT
Art Director & Social Creative
Concept, art direction, shoot, edit, copy. From the idea to the finished frame.
Blank through to finished — the idea to the frame
Each project gets a doll, because each one is the idea made into an object — but the label tells you what the job actually was. Four client campaigns, a venue identity, a boutique shot two ways, and a brand invented from scratch.
KABO Fish & Chips · Dublin
Brand campaign for a €10 takeaway box — concept, art direction, copy, AI production and the paid media behind it.
Campaign · 138 calls at €3.58
The Hole In The Wall · Dublin
Christmas campaign for a 370-year-old pub — concept, art direction, copy and paid media.
Campaign · 186 tables at €5.64
Dash Café · Dublin
An International Women’s Day stunt with no media budget — concept, art direction, copy, organic social and the press it earned.
Campaign · €0 spend, national press
D One 5 · Dublin
Venue launch identity — menus and print, signage, POS, photography direction and social, across a bar, a dining room, a terrace and events.
Brand identity · four rooms, one system
De Nene · Portugal
A full drop campaign for a clothing label, produced without a shoot — campaign, e-commerce packshots and paid assets from the label’s own garment photos.
AI production · 4.96× ROAS, tested
zero2onehun · Dublin boutique
The same boutique shot twice: once as a location shoot I cast and directed, once rebuilt entirely with AI, to show both methods hold the same standard.
Photography & AI · one brand, two methods
Velour · self-initiated
An invented beauty brand taken from a blank page to a finished campaign — name, identity, product range, campaign, UGC and billboard.
Brand world · built in a day
Contact
Send me the brief. I’ll send back an idea — a written premise for the campaign, before anything is made.