Isabella Dionisio Santos

AI production  /  Creative direction

Self-initiated · ongoing

Creative
Direction

No client, no brief, no budget — which is exactly why these are the honest measure of taste. Each one starts as a written premise: a world, a rule, and one thing that should not be there. The product is the only object in the frame that is actually for sale; everything else is set, and never tagged as if it were not.

Every one concepted, directed and produced by Isabella Dionisio Santos

Two colours, one hard edge.
Two colours, one hard edge.

Job 006  ·  Jewellery

Two colours, one hard edge.

Coral and moss, and nothing else. One sculptural silver piece is the only hard edge in a world made entirely of soft matter — smoke, grass, skin.

Two colours, one hard edge.
Two colours, one hard edge.

Hero product

Organic Flow earring — sterling silver, high polish

Palette

Coral smoke · moss green · bare skin

Three colours, one object, no styling.
Three colours, one object, no styling.

Job 007  ·  Handbags

Three colours, one object, no styling.

Chartreuse, cobalt and burnt orange. The bag is the smallest thing in the frame and still the loudest thing in it.

Three colours, one object, no styling.
Three colours, one object, no styling.

Hero product

Volt top-handle bag — patent leather, electric cobalt

Palette

Chartreuse · cobalt · burnt orange

Shot in a white quarry, where nothing sparkles for free.
Shot in a white quarry, where nothing sparkles for free.

Job 011  ·  Jewellery

Shot in a white quarry, where nothing sparkles for free.

Jewellery gets photographed on black velvet so the stones do the selling. Here the ground, the cloth and the skin are all matte, and the metal is the only thing in the frame that reflects — so it has to earn the attention on its own.

Shot in a white quarry, where nothing sparkles for free.
Shot in a white quarry, where nothing sparkles for free.
Shot in a white quarry, where nothing sparkles for free.
Shot in a white quarry, where nothing sparkles for free.

Hero product

Segmented silver collar and drop earrings — brushed and polished on alternating links

Palette

Chalk white · turquoise meltwater · raw cream cloth · polished silver

Mood board  ·  Gate 01, the world

Reference only — the world assembled and signed off before a single campaign frame was made. None of these are the campaign.

Mood board reference
Mood board reference
Mood board reference
Mood board reference
Mood board reference
Mood board reference
Glamour, but wet and unbothered.
Glamour, but wet and unbothered.

Job 002  ·  Fragrance

Glamour, but wet and unbothered.

Wet hair, white linen, one bruise-red pigment and no smile. The bottle is held like something she does not want taken off her — and the only styling note in the whole set is that nobody has dried off.

Glamour, but wet and unbothered.
Glamour, but wet and unbothered.
Glamour, but wet and unbothered.
Glamour, but wet and unbothered.

Hero product

FERAL eau de parfum 50ml — oxblood glass, matte black stopper

Palette

Oxblood glass · wet black hair · white linen · bare skin

Two dachshunds, one very patient aristocrat, and a library that’s seen better decades.
Two dachshunds, one very patient aristocrat, and a library that’s seen better decades.

Job 008  ·  Pet outerwear

Two dachshunds, one very patient aristocrat, and a library that’s seen better decades.

A country-house portrait where the dogs are dressed as carefully as the owner, and nobody in the room finds that unusual.

Two dachshunds, one very patient aristocrat, and a library that’s seen better decades.
Two dachshunds, one very patient aristocrat, and a library that’s seen better decades.

Hero product

Dog coats — oxblood quilted cape, pale-blue bouclé cocoon

Palette

Oxblood · bouclé blue · butter yellow · cobalt tartan · candlelit wood

A puffer that’s swallowed the furniture, a sky full of upholstery, and one pair of sunglasses that refuses to soften.
A puffer that’s swallowed the furniture, a sky full of upholstery, and one pair of sunglasses that refuses to soften.

Job 009  ·  Eyewear

A puffer that’s swallowed the furniture, a sky full of upholstery, and one pair of sunglasses that refuses to soften.

Everything in the frame goes soft except the product. The sofa is half-buried in cloud and the only hard line left is the cat-eye.

A puffer that’s swallowed the furniture, a sky full of upholstery, and one pair of sunglasses that refuses to soften.
A puffer that’s swallowed the furniture, a sky full of upholstery, and one pair of sunglasses that refuses to soften.

Hero product

Stratus cat-eye — oxblood acetate, gradient amber lens

Palette

Oxblood puffer · petrol blue sky · cloud white · pale gold skin

No product. Pure fashion editorial.
No product. Pure fashion editorial.

Job 010  ·  Fashion editorial

No product. Pure fashion editorial.

Fishing net made into couture on a salt flat, directed as a magazine story rather than an ad. One material, one prop, one set — and a beached red boat to argue with.

No product. Pure fashion editorial.
No product. Pure fashion editorial.

Hero product

None. That is the point

Palette

Bleached net · salt white · hull red · flat blue sky